Design and development
CHEK’s unique design and development process begins with discovering the heart and soul of a brand. CHEK then defines the ultimate goal for the project and crafts a focused, step-by-step plan to accomplish it.
Brand and business incubation
CHEK combines entrepreneurial zeal with the ability to create and nurture intellectual property. CHEK provides a unique combination of creative vision, market insight and operational expertise to create proprietary brands.
Licensing and brand management
By creating a solid brand platform, CHEK positions companies to naturally expand their revenue stream through licensing and category extensions. CHEK customizes its approach based on each individual project's needs although, platform development often involves the creation of concept, positioning, identity, packaging, marketing, environment and public relations.
Image and Positioning
By analyzing a client's business CHEK can best determine how to strategically position each brand in the marketplace. CHEK extensively researches the market, and creates the steps necessary to provided its clients with a solid brand platform. All areas of development such as corporate identity, retail design, advertising, packaging, and product design are fleshed out and are handed over to the client in an executable form.
Product Sourcing
Our many years in international souring and manufacturing bring our customers the ultimate flexibility. CHEK’s strong network of international manufacturers matches the factories capabilities to your brand. We follow the product from concept through delivery of the product.
Not so long ago in our past, the United States represented the largest producer of textiles and apparel in the world.
However the American consumers thirst for better and less expensive products, as well as, the pressures of the corporate bottom line has pushed the sourcing of most production off-shore over the years.
Having worked in the industry for more than 20 years I have seen my fair share of companies struggle for existence and ultimately disappear. This trend not only hit us here at home but has also impacted many other countries more recently such as: Italy, Germany, Portugal, France, Singapore, Malaysia, etc.
Where will it all end? Only the future can tell, but given the current economic conditions, the changing tides of trade legislation, the need for better inventory management at the retail level, and changes in consumers preferences may mark a rebirth of industry here at home.
Over the next few weeks there will be a focus on telling about the success stories of those companies that have survived here in the US and why.
If you have a story that you feel should be told contact us at blog@checkgroup.com or leave a comment.
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