Design and development
CHEK’s unique design and development process begins with discovering the heart and soul of a brand. CHEK then defines the ultimate goal for the project and crafts a focused, step-by-step plan to accomplish it.
Brand and business incubation
CHEK combines entrepreneurial zeal with the ability to create and nurture intellectual property. CHEK provides a unique combination of creative vision, market insight and operational expertise to create proprietary brands.
Licensing and brand management
By creating a solid brand platform, CHEK positions companies to naturally expand their revenue stream through licensing and category extensions. CHEK customizes its approach based on each individual project's needs although, platform development often involves the creation of concept, positioning, identity, packaging, marketing, environment and public relations.
Image and Positioning
By analyzing a client's business CHEK can best determine how to strategically position each brand in the marketplace. CHEK extensively researches the market, and creates the steps necessary to provided its clients with a solid brand platform. All areas of development such as corporate identity, retail design, advertising, packaging, and product design are fleshed out and are handed over to the client in an executable form.
Product Sourcing
Our many years in international souring and manufacturing bring our customers the ultimate flexibility. CHEK’s strong network of international manufacturers matches the factories capabilities to your brand. We follow the product from concept through delivery of the product.
Designers today not only need to consider how their decisions effect the form and function of a product, but also the impact their design choices have on the environment. Today designers need to ensure that environmental solutions are considered for printing, packaging, raw materials, and sourcing.
What can you do to reduce your carbon imprint? Consider using reclaimed fibers, natural inks, recycled papers, and look to invest in local production when ever possible.
Our next installment will focus on local production and organic what does it mean to the triple bottom line.
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