Design and development
CHEK’s unique design and development process begins with discovering the heart and soul of a brand. CHEK then defines the ultimate goal for the project and crafts a focused, step-by-step plan to accomplish it.
Brand and business incubation
CHEK combines entrepreneurial zeal with the ability to create and nurture intellectual property. CHEK provides a unique combination of creative vision, market insight and operational expertise to create proprietary brands.
Licensing and brand management
By creating a solid brand platform, CHEK positions companies to naturally expand their revenue stream through licensing and category extensions. CHEK customizes its approach based on each individual project's needs although, platform development often involves the creation of concept, positioning, identity, packaging, marketing, environment and public relations.
Image and Positioning
By analyzing a client's business CHEK can best determine how to strategically position each brand in the marketplace. CHEK extensively researches the market, and creates the steps necessary to provided its clients with a solid brand platform. All areas of development such as corporate identity, retail design, advertising, packaging, and product design are fleshed out and are handed over to the client in an executable form.
Product Sourcing
Our many years in international souring and manufacturing bring our customers the ultimate flexibility. CHEK’s strong network of international manufacturers matches the factories capabilities to your brand. We follow the product from concept through delivery of the product.
from INHABITAT by
Antonia Halse 
The entrance to this year’s Salone Satellite show welcomed all with a huge sign commanding ‘Go Green!’. A positive start, although we were surprised to hear that the ‘green’ theme was a last minute decision announced only a month earlier! Much too short notice for many designers to alter their Salone line up. We took the opportunity to put the Satellite exhibitors under the green spotlight, questioning them about their work and whether they would consider it sustainable. This resulted in some flat out ‘no’ responses, some confused looking faces, and a series of interesting conversations on the nature and boundaries of what is considered sustainable design today. Read on for highlights from the show!
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